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Hans Mühlbacher

International University of Monaco
University of Innsbruck

45

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1796

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Exploring consumers’ subjective shopping experiences in directly operated luxury brand stores

2020 Journal of Retailing and Consumer Services
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Qu’est-ce qu’une marque forte ? Une approche par les configurations des associations de la marque

2019 Discrete Mathematics
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Esports Extension Of A Football Brand: Stakeholder Co-creation in Action?

2019 European Sport Management Quarterly
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Brand Management: Unveiling the Delusion of Control

2018 European Management Journal
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From zero-sum to win-win - Organisational conditions for successful shared value strategy implementation

2018 European Management Journal
- Hans Mühlbacher
- Ingo Böbel
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What is a strong brand? A configurational analysis of brand associations

2018
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Brands As Complex Social Processes

2018 ACR North American Advances
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Home in the re-making: Immigrants' transcultural experiencing of home

2017 Journal of Business Research
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Co-creating stakeholder and brand identities: Introduction to the special section

2017 Journal of Business Research
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Home Within Me: Feelings of an “Inner Home” as Indicator for Consumer Well-being?

2017
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