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Sandra J. Milberg

Adolfo Ibáñez University

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Understanding travelers’ intentions to visit a short versus long-haul emerging vacation destination: The case of Chile

2017 Tourism Management
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Investigating non-visitors’ intentions to travel to a long-haul holiday destination

2017 Journal of Vacation Marketing
- Constanza Bianchi
- Sandra J. Milberg
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Investigating non-visitor´s intentions to travel to a long-haul holiday destination

2017
- Constanza Bianchi
- Sandra J. Milberg
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Synthesis of attraction effect research

2014 European Journal of Marketing
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Call back the jury: Reinvestigating the effects of fit and parent brand quality in determining brand extension success

2013 Journal of Marketing Management
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Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept

2012
- Sandra J. Milberg
- Robert Lawson
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Centro de Investigación para la Competitividad Internacional

2011
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Consumer Reactions to Brand Extensions in a Competitive Context: Does Fit Still Matter?

2010 Journal of Consumer Research
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Compromising the compromise effect: Brands matter

2007 Marketing Letters
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Context Effects on Consumer Choice: Do Brands Matter?

2006
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