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Sujin Song

Korea University Sejong Campus

8

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172

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When Women Are Dissatisfied: Gender Differences in Product Failure Attribution

2017 Social Behavior and Personality
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Effects of product failure severity and locus of causality on consumers’ brand evaluation

2016 Social Behavior and Personality
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Higher quality or lower price? How value-increasing promotions affect retailer reputation via perceived value

2014 Journal of Business Research
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When Intrusive Can Be Likable: Product Placement Effects on Multitasking Consumers

2011 Journal of Advertising
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When Intrusive Can Be Likable

2011 Journal of Advertising
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Not All Products Are Placed Equal: a Quasi-Experimental Approach to the Integration Effects of Conspicuous Product Placement on Affective Brand Attitude

2010 ACR North American Advances
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