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Jacob Hornik
Jacob Hornik
Paris School of Business
Advertising
Business
Marketing
Persuasion
Appeal to emotion
1
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Advertising Appeals, Moderators, And Impact on Persuasion: A Quantitative Assessment Creates a Hierarchy of Appeals
2017
Journal of Advertising Research
Jacob Hornik
Chezy Ofir
Matti Rachamim
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Citations (19)
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