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Yamuna Baburaj
Yamuna Baburaj
Widener University
Marketing
Exploratory research
Economics
Categorization
Complementary good
2
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A program for embedding career activities in multiple core business courses
2020
The International Journal of Management Education
Kerri Anne Crowne
Maureen Brown
Danielle J. Durant
Yamuna Baburaj
Peter Hornberger
Donna Weaver McCloskey
Louisa Vike
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COMPLEMENTARY PRODUCT CATEGORIZATION AND ITS INFLUENCE ON THE MAKE, BUY, AND ALLY DECISION: AN EXPLORATORY STUDY
2020
International Journal of Innovation Management
Yamuna Baburaj
Daniel Tzabbar
V. K. Narayanan
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