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Herbert Y. T. Lam
Herbert Y. T. Lam
Event study
Marketing
Newspaper
Public relations
Economics
1
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6
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Media Endorsements of New Product Announcements: A New Marketing Strategy
2016
European Financial Management
Angelos J. Doukas
Jie (Michael) Guo
Herbert Y. T. Lam
Sarah Hong Xiao
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Citations (6)
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