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Abhilash Ponnam

Narsee Monjee Institute of Management Studies

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Teaching Customer Experience Quality and Its Significance in Retail Management: A Role Playing Game Using Chinese Puzzle 'Tangram'.

2018 Decision Sciences Journal of Innovative Education
- Rik Paul
- Abhilash Ponnam
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Relative importance of service value by customer relationship stages: Evidence from the Indian retail banking

2017 International Journal of Bank Marketing
- Abhilash Ponnam
- Rik Paul
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Citations (6)