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Gary L. Moss

New England College of Optometry

37

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Valuing the Optometric Practice

2005 Optometry - Journal of The American Optometric Association
- Gary L. Moss
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A simple approach to developing business strategy.

2002 Optometry - Journal of The American Optometric Association
- Gary L. Moss
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Chapter 12 – Concluding Remarks

2001
- Gary L. Moss
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Chapter 11 – Marketing and Valuing the Eyecare Practice for Sale

2001
- Gary L. Moss
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Chapter 1 – Creating Your Practice Identity

2001
- Gary L. Moss
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Marketing Goals and Objectives

2001
- Gary L. Moss
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Chapter 8 – Formulating Your Marketing and Business Strategy

2001
- Gary L. Moss
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Chapter 3 – Analyzing Market Opportunities

2001
- Gary L. Moss
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Chapter 6 – Managing the Marketing Mix

2001
- Gary L. Moss
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Chapter 2 – Marketing Goals and Objectives

2001
- Gary L. Moss
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