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Polykarpos Pavlidis
Polykarpos Pavlidis
University of Rochester
Two-sided market
Marketing
Analytics
User-generated content
Online advertising
3
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126
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Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content
2012
Marketing Science
Paulo Albuquerque
Polykarpos Pavlidis
Udi Chatow
Kay-Yut Chen
Zainab Jamal
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Citations (63)
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