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Khoi Vo
Khoi Vo
Temple University
Advertising
Psychology
Neurophysiology
Social psychology
Advertising research
5
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244
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Relative Effectiveness of Print and Digital Advertising: A Memory Perspective
2018
Vinod Venkatraman
Angelika Dimoka
Khoi Vo
Paul A. Pavlou
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Citations (1)
Effectiveness of Print and Digital Media: Insights From Neuroscience
2016
ACR North American Advances
Vinod Venkatraman
Angelika Dimoka
Paul A. Pavlou
Khoi Vo
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Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling
2015
Journal of Marketing Research
Vinod Venkatraman
Angelika Dimoka
Paul A. Pavlou
Khoi Vo
William H. Hampton
Bryan Bollinger
Hal E. Hershfield
Masakazu Ishihara
Russell S. Winer
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Citations (238)
Overall Probability of Winning Heuristic in Decisions Under Uncertainty and Ambiguity
2015
ACR North American Advances
Vinod Venkatraman
Sangsuk Yoon
Khoi Vo
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Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling
2014
Vinod Venkatraman
Angelika Dimoka
Paul A. Pavlou
Khoi Vo
William H. Hampton
Bryan Bollinger
Hal E. Hershfield
Masakazu Ishihara
Russell S. Winer
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Citations (4)
1