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Jihyun Kim-Vick
Jihyun Kim-Vick
Kent State University
Bandwagon effect
Advertising
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Uniqueness
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Unveiling miotivations for luxury fashion purchase among Gen Z consumers: need for uniqueness versus bandwagon effect
2021
International Journal of Fashion Design, Technology and Education
Eunjoo Cho
Jihyun Kim-Vick
Ui-Jeen Yu
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