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Kaj Storbacka

University of Auckland
Hanken School of Economics

91

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5932

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Market-shaping: navigating multiple theoretical perspectives

2021
- Suvi Nenonen
- Kaj Storbacka
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The changing role of marketing: transformed propositions, processes and partnerships

2020
- Kaj Storbacka
- Ted Moser
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Adoption of digital sales force automation tools in supply chain: Customers' acceptance of sales configurators

2020 Industrial Marketing Management
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Don't Adapt, Shape! Use the Crisis to Shape your Minimum Viable System – And the Wider Market

2020
- Suvi Nenonen
- Kaj Storbacka
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Solution business readiness: Measuring and managing across business logics

2020 Journal of Business & Industrial Marketing
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Value Propositions As Market-Shaping Devices: A Qualitative Comparative Analysis

2020
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On the Marketness of Markets and Actor Clout: Market-shaping Roles

2020 Journal of Software Maintenance and Evolution: Research and Practice
- Suvi Nenonen
- Kaj Storbacka
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Managerial levers of market-shaping strategies: an abductive inquiry

2020 Journal of Global Scholars of Marketing Science
- Suvi Nenonen
- Kaj Storbacka
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Don't adapt, shape! Use the crisis to shape your minimum viable system – And the wider market

2020 Industrial Marketing Management
- Suvi Nenonen
- Kaj Storbacka
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Networks, ecosystems, fields, market systems? Making sense of the business environment

2020 Industrial Marketing Management
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