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Rosa Andrea Gomez Zuñiga
Rosa Andrea Gomez Zuñiga
Political science
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2
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Enseigner une étude de cas en gestion avec Twine
2020
Revue internationale des technologies en pédagogie universitaire
Nicolas Kervyn
Rosa Andrea Gomez Zuñiga
Pascal Vangrunderbeeck
Fernando Rey Castillo-Villar
Judith Cavazos Arroyo
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What to do when your brand gets kidnapped by Narcos: the case of Buchanan’s whisky
2019
Emerald Emerging Markets Case Studies
Nicolas Kervyn
Judith Cavazos Arroyo
Fernando Rey Castillo-Villar
Rosa Andrea Gomez Zuñiga
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¿Qué hacer cuando tú marca es secuestrada por Narcos? El caso del whisky de Buchanan’s
2019
Emerald Emerging Markets Case Studies
Nicolas Kervyn
Judith Cavazos Arroyo
Fernando Rey Castillo-Villar
Rosa Andrea Gomez Zuñiga
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