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Affifa Sardar
Affifa Sardar
Bahria University
empirical examination
Advertising
Psychology
electronic word of mouth
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An Empirical Examination of the Impact of eWom Information on Young Consumers’ Online Purchase Intention: Mediating Role of eWom Information Adoption:
2021
SAGE Open
Affifa Sardar
Amir Manzoor
Khurram Adeel Shaikh
Liaqat Ali
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