Old Web
English
Sign In
Acemap
>
authorDetail
>
David M. Houghton
David M. Houghton
Southern Illinois University Carbondale
Storytelling
Psychology
Fantasy
Media studies
Business
6
Papers
7
Citations
0.00
KQI
Citation Trend
Filter By
Interval:
1900~2024
1900
2024
Author
Papers (5)
Sort By
Default
Most Recent
Most Early
Most Citation
No data
Journal
Conference
Others
Special Session: Measuring Salesperson Storytelling: An Abstract
2020
Edward L. Nowlin
Nawar N. Chaker
David M. Houghton
Doug Walker
Show All
Source
Cite
Save
Citations (0)
Special Session: “The World Needs Storytellers”: New Research Avenues for Storytelling in Marketing: An Abstract
2020
Edward L. Nowlin
Claas Christian Germelmann
Sahar Karimi
Nawar N. Chaker
David M. Houghton
Doug Walker
Klaus-Peter Wiedmann
Show All
Source
Cite
Save
Citations (0)
From Fantasy to Reality: The Role of Fantasy Sports in Sports Betting and Online Gambling
2019
Journal of Public Policy & Marketing
David M. Houghton
Edward L. Nowlin
Doug Walker
Show All
Source
Cite
Save
Citations (6)
Storytelling as a Tool to Increase the Influence of Marketing Within the Firm: An Abstract
2017
AMS_AC | Academy Marketing Science Conference
David M. Houghton
Douglas M. Walker
Edward L. Nowlin
Show All
Source
Cite
Save
Citations (1)
Fantasy Sports and Gambling: A Comparison of Antecedent Traits and Motivations
2016
David M. Houghton
Bryan McLeod
Edward L. Nowlin
Show All
Source
Cite
Save
Citations (0)
1