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Zhu Yunxia

Unitec Institute of Technology

8

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Teaching Sales Invitations: A New Professional Genre in Business Chinese

2010 Global Business Languages
- Zhu Yunxia
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Communicating entrepreneurship and ethnicity in New Zealand

2004 International Journal of Entrepreneurship and Small Business
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Greek and Chinese classical rhetoric: the root of cultural differences in business and marekting communication

2003 Asia Pacific Journal of Marketing and Logistics
- Zhu Yunxia
- Herbert W. Hildebrandt
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Citations (11)
Book Reviews : Managerial Communication: Bridging Theory and Practice : Charles E. Beck. Upper Saddle River, NJ: Prentice Hall, 1999. 500 pages

2003 Business Communication Quarterly
- Zhu Yunxia
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Comparing English and Chinese persuasive strategies in Trade Fair invitations: A sociocognitive approach

2001 Document Design
- Zhu Yunxia
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Building Knowledge Structures in Teaching Cross-Cultural Sales Genres.

2000 Business Communication Quarterly
- Zhu Yunxia
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Using a combined approach to teach Chinese business writing

1998 Australian Review of Applied Linguistics
- Zhu Yunxia
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