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Kevin R. Betts
Kevin R. Betts
Center for Drug Evaluation and Research
Prescription drug
Comprehension
Medicine
Direct-to-consumer advertising
Disease
3
Papers
5
Citations
0
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Assessing the Inclusion of Foil Items in a Scale to Measure Recognition of Health Messages
2020
Communication Methods and Measures
Helen W. Sullivan
Wen-Hung Chen
Kevin R. Betts
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Consumer responses to framing statements preceding the major risk statement in prescription drug DTC TV ads
2019
Research in Social & Administrative Pharmacy
Kathryn J. Aikin
Kevin R. Betts
Vanessa Boudewyns
Mihaela Johnson
Christine N. Davis
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Communicating efficacy information based on composite scores in direct-to-consumer prescription drug advertising
2016
Patient Education and Counseling
Pamela A. Williams
Amie C. O’Donoghue
Helen W. Sullivan
Jessica Fitts Willoughby
Claudia Squire
Sarah Parvanta
Kevin R. Betts
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Citations (4)
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