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Bonnie Patten
Bonnie Patten
Direct-to-consumer advertising
Advertising
practical implications
Cancer
Business
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Direct-to-Consumer Advertising for Cancer Centers and Institutes: Ethical Dilemmas and Practical Implications.
2020
Fay J. Hlubocky
Daniel F. McFarland
Patricia A. Spears
Laura Smith
Bonnie Patten
Jeffery Peppercorn
Randall Holcombe
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