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Eduardo Esteva
Eduardo Esteva
Monterrey Institute of Technology and Higher Education
Advertising
Marketing
Economics
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Framing (construction)
3
Papers
20
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Tumor immunogenomic signatures improve a prognostic model of melanoma survival.
2021
Journal of Translational Medicine
Leah Morales
Danny Simpson
Robert Ferguson
John Cadley
Eduardo Esteva
Kelsey Monson
Vylyny Chat
Carlos N Martinez
Jeffrey S. Weber
Iman Osman
Tomas Kirchhoff
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Amount off versus percentage off—when does it matter?
2016
Journal of Business Research
Eva González
Eduardo Esteva
Anne L. Roggeveen
Dhruv Grewal
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Show Me the Money! What Consumer Prefers in a Discount Promotion
2014
Eva M. González
Eduardo Esteva
Dhruv Grewal
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