author-photo

Joan L. Giese

Washington State University

18

Papers

1530

Citations

Citation Trend

Filter By

Papers (14) Sort By

Journal Conference Others

BMKT 491.01: Special Topics - Marketing and Sales Managment

2015
- Joan L. Giese
Show All
- Source
- Cite
- Save
Citations (0)
BMKT 343.02: Integrated Marketing Communications

2015
- Joan L. Giese
Show All
- Source
- Cite
- Save
Citations (0)
Advancing the aesthetic middle principle: Trade-offs in design attractiveness and strength

2014 Journal of Business Research
Show All
- Source
- Cite
- Save
Citations (29)
BMKT 343.01: Integrated Marketing Communications

2014
- Joan L. Giese
Show All
- Source
- Cite
- Save
Citations (0)
Retailer evaluation: the crucial link between in-store processes and shopping outcomes

2010 The International Review of Retail, Distribution and Consumer Research
Show All
- Source
- Cite
- Save
Citations (7)
Communicating through pictures and words: Understanding the role of affect and cognition in processing visual and verbal information

2006 Psychology & Marketing
- Jane Z. Sojka
- Joan L. Giese
Show All
- Source
- Cite
- Save
Citations (69)
Defining Consumer Satisfaction

2003
- Joan L. Giese
Show All
- Source
- Cite
- Save
Citations (523)
Using individual differences to detect customer shopping behaviour

2003 The International Review of Retail, Distribution and Consumer Research
- Jane Z. Sojka
- Joan L. Giese
Show All
- Source
- Cite
- Save
Citations (13)
The Influence of Personality Traits on the Processing of Visual and Verbal Information

2001 Marketing Letters
- Jane Z. Sojka
- Joan L. Giese
Show All
- Source
- Cite
- Save
Citations (53)
The Relationship between Processing Styles and Self-Control Behavioral Characteristics

1998 Marketing Letters
- Joan L. Giese
- Jane Z. Sojka
Show All
- Source
- Cite
- Save
Citations (5)