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Eirini Tsichla
Eirini Tsichla
University of Macedonia
Affection
Psychology
Advertising
Appeal to emotion
Facial expression
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Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reports and Facial Expressions
2021
Eirini Tsichla
M. Voutsa
Kostoula Margariti
Leonidas Hatzithomas
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