author-photo

Kevin J. Trainor

Northern Arizona University

16

Papers

1092

Citations

Citation Trend

Filter By

Papers (11) Sort By

Journal Conference Others

Social media and customer relationship management technologies: Influencing buyer-seller information exchanges

2020 Industrial Marketing Management
Show All
- Source
- Cite
- Save
Citations (9)
Social media technology use and salesperson performance: A two study examination of the role of salesperson behaviors, characteristics, and training

2018 Industrial Marketing Management
Show All
- Source
- Cite
- Save
Citations (39)
Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India

2017 Journal of Business Research
Show All
- Source
- Cite
- Save
Citations (56)
A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability

2016 European Journal of Marketing
Show All
- Source
- Cite
- Save
Citations (19)
What Marketing Strategy Matters? Examining a Contingency Model of the Relationship Between Marketing Performance Management and Business Unit Performance

2016
Show All
- Source
- Cite
- Save
Citations (1)
Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM

2014 Journal of Business Research
Show All
- Source
- Cite
- Save
Citations (467)
Effects of relational proclivity and marketing intelligence on new product development

2013 Marketing Intelligence & Planning
Show All
- Source
- Cite
- Save
Citations (10)
Enhancing organizational sensemaking: An examination of the interactive effects of sales capabilities and marketing dashboards

2013 Industrial Marketing Management
Show All
- Source
- Cite
- Save
Citations (35)
Integrating information technology and marketing: An examination of the drivers and outcomes of e-Marketing capability

2011 Industrial Marketing Management
Show All
- Source
- Cite
- Save
Citations (130)
Performance implications of customer-linking capabilities: Examining the complementary role of customer orientation and CRM technology

2010 Journal of Business Research
Show All
- Source
- Cite
- Save
Citations (157)