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Liangbo Zhang
Liangbo Zhang
Shenzhen University
Psychology
Social psychology
Path analysis (statistics)
brand trust
Moderation
1
Papers
9
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Do Brand Competence and Warmth Always Influence Purchase Intention? The Moderating Role of Gender
2020
Frontiers in Psychology
Jianping Xue
Zhimin Zhou
Liangbo Zhang
Salman Majeed
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Citations (9)
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