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Christopher Lee

University of Oregon

7

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170

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The 101 calorie mini pack: the interaction between numerical and verbal marketing cues

2018 Marketing Letters
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Cardinals, Hawks, and Blue Jays: Sports, Media and Aviary Lifestyles For Brand Choice

2017
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Limited Edition for Me and Best Seller for You: The Impact of Scarcity versus Popularity Cues on Self versus Other-Purchase Behavior

2016 Journal of Retailing
- Laurie Wu
- Christopher Lee
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The Linguistics of Social Media: Communication of Emotions and Values in Sport

2016 Sport marketing quarterly
- Christopher Lee
- Lynn R. Kahle
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Employer Branding: Preliminary Thinking on the Role of Corporate Sponsorship

2016
- T. Bettina Cornwell
- Christopher Lee
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Pronouns and Pro Sports: The Linguistics Behind Social Media Marketing

2016
- Christopher Lee
- Lynn R. Kahle
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Sustainable Marketing and Social Media

2012 Journal of Advertising
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Citations (112)