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Bala Krishnamoorthy

Narsee Monjee Institute of Management Studies

8

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Exploring the black box of competitive advantage – An integrated bibliometric and chronological literature review approach

2022 Journal of Business Research
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Measuring the Degree of Internationalization (DOI) of Indian Manufacturing Companies

2021 Indian Journal of Marketing
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Corporate Social Responsibility in the Time of COVID-19 Pandemic: An Exploratory Study of Developing Country Corporates

2021 Social Science Research Network
- Poojaa Gokarna
- Bala Krishnamoorthy
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Strategic advantage through social inclusivity: An empirical study on resource based view in health insurance firms in India

2021 Journal of Cleaner Production
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Integrating wearable technology products and big data analytics in business strategy: A study of health insurance firms

2019 Journal of Systems and Information Technology
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