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Man Lai Cheung

University of Hong Kong

6

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32

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Driving loyalty intentions of mobile games: a motivation theory perspective

2021 Quality & Quantity
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The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions

2021 Journal of Retailing and Consumer Services
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The Role of Post-Stay Evaluation on Ewom and Hotel Revisit Intention among Gen Y:

2021 Journal of Hospitality & Tourism Research
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Exploring the effectiveness of emotional and rational user-generated contents in digital tourism platforms:

2021 Journal of Vacation Marketing
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Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong

2020 Australasian Marketing Journal (amj)
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