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Alma Mintu-Wimsatt

Texas A&M University
Texas A&M University–Commerce

40

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554

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Ryder Rides: The Synergy Between Accounting and Marketing

2020 Journal of international business education
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Export market orientation, marketing capabilities and export performance of SMEs in an emerging market: a resource-based approach

2020 The Journal of Marketing Theory and Practice
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A Cross-National Investigation of Students’ Views of International Marketing/Business Topics and their Preferred Learning Methods: An Abstract

2019 AMSWMC | Academy Marketing Science World Marketing Congress
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Business Analytics in the Marketing Curriculum: A Call for Integration.

2018 Marketing Education Review
- Alma Mintu-Wimsatt
- Héctor R. Lozada
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Turkish Manufacturing Firms’ Export Market Orientation, Marketing Capabilities, and Export Performance: An Abstract

2018 AMSWMC | Academy Marketing Science World Marketing Congress
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Developing Trust among Chinese Social Media Users through Experience: An Abstract

2018 AMSWMC | Academy Marketing Science World Marketing Congress
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Role of logistics strategy, coordination and customer service commitment on Chinese manufacturing firm competitiveness

2018 Asia Pacific Journal of Marketing and Logistics
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ADVANCING OUR UNDERSTANDING OF THE THEORY AND PRACTICE OF SOCIAL MEDIA MARKETING: INTRODUCTION TO THE SPECIAL ISSUE

2018 The Journal of Marketing Theory and Practice
- Tracy L. Tuten
- Alma Mintu-Wimsatt
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Exploring market orientation among Chinese small and medium-sized enterprises

2017 Chinese Management Studies
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Linking Environmentalism and Marketing Strategy: A Key to Sustainable Success

2015
- Héctor R. Lozada
- Alma Mintu-Wimsatt
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