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Shagun Sarraf
Shagun Sarraf
Galgotias University
leverage
Supply chain
context
Impact assessment
Marketing
1
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Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward
2021
Journal of Business Research
Nishant Kumar Tiwary
Rishi Kant Kumar
Shagun Sarraf
Prashant Kumar
Nripendra P. Rana
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