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Barbara A. Lafferty

University of South Florida

25

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4286

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An Evolutionary Process Model of Cause‐Related Marketing and Systematic Review of the Empirical Literature

2016 Psychology & Marketing
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A note on the role of cause type in cause-related marketing

2014 Journal of Business Research
- Barbara A. Lafferty
- Diane R. Edmondson
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Collector-Brand Relationships: Consumer Engagement Via Disney Pin Collecting

2013 ACR North American Advances
- Alexander J. Kull
- Barbara A. Lafferty
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Fortuitous Brand Image Transfer

2010 Journal of Advertising
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Fortuitous brand image transfer: Investigating the side effect of concurrent sponsorships

2010 Journal of Advertising
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Selecting the right cause partners for the right reasons: The role of importance and fit in cause‐brand alliances

2009 Psychology & Marketing
- Barbara A. Lafferty
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Portraying the Cause Instead of the Brand in Cause-Related Marketing ADS: Does it Really Matter?

2009 The Journal of Marketing Theory and Practice
- Barbara A. Lafferty
- Diane R. Edmondson
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Corporate reputation: The definitional landscape

2006 Corporate Reputation Review
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Corporate Reputation: The Definitional Landscape

2006 Corporate Reputation Review
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Intention to oppose animal research: The role of individual differences in nonconformity

2006 Social Behavior and Personality
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