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Susan Hart

University of Strathclyde

71

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4852

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Infusing Personality to Brands: The Key Influence of SME Owner/Managers

2016
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The Five Phases of SME Brand-Building

2013 Journal of Brand Management
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The fi ve phases of SME

2013
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The use of communication activities in the development of small to medium‐sized enterprise brands

2012 Marketing Intelligence & Planning
- Edgar Centeno
- Susan Hart
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Market and learning orientation in times of turbulence: relevance questioned? An analysis using a multi-case study

2012 Quality & Quantity
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Does experience matter?: a study of knowledge processes and uncertainty reduction in solution innovation

2011 Industrial Marketing Management
- Rebecca Ru-Yuh Liu
- Susan Hart
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Managing Mature Products

2010
- Susan Hart
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Taking the customer into account: Transcending the construction of the customer through the promotion of self-accounting

2010 Critical Perspectives on Accounting
- Robin Roslender
- Susan Hart
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JMM 25th Anniversary Editorial

2009 Journal of Marketing Management
- Susan Hart
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Relational resources and competences for radical product innovation

2009 Journal of Marketing Management
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Citations (65)