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Rawan Al Qaimari
Rawan Al Qaimari
Advertising
brand image
electronic word of mouth
factor
Psychology
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The effect of the electronic word of mouth on purchase intention via the brand image as a mediating factor: an empirical study
2021
International Journal of Networking and Virtual Organisations
Rawan Al Qaimari
Malak Al-hassan
Hani Al Dmour
Ahmad Aloqaily
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