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Isabella C. M. Cunningham

University of Texas at Austin

30

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700

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Examining digital video advertising (DVA) effectiveness: The role of product category, product involvement, and device

2019 European Journal of Marketing
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Examining Consumers' Multiplatform Usage And Its Contribution to Their Trust in Advertising: The Impact of the Device on Platform-Use Frequency And Trust in Advertising across Platforms

2017 Journal of Advertising Research
- Kristin Stewart
- Isabella C. M. Cunningham
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Attitudes of Newspaper Business Editors and General Public toward Capitalism.

1984 Journalism & Mass Communication Quarterly
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Societal Development and Family Purchasing Roles: A Cross-National Study

1983 Journal of Consumer Research
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Household Purchasing Decisions: How do American and Dutch Consumers Differ?

1981 European Journal of Marketing
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Readings in Public and Nonprofit Marketing. Lovelock, Christopher H., and Charles B. Weinberg. Palo Alto, Calif.: The Scientific Press, the Stanford Barn, 1978

1980 Journal of Advertising
- Isabella C. M. Cunningham
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Family Purchasing Roles in Two Countries

1980 Journal of International Business Studies
- Robert T. Green
- Isabella C. M. Cunningham
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Sturdivant, Frederick and Larry M. Robinson. The Corporate Social Challenge: Cases and Commentaries. Homewood, IL: Richard D. Irwin, Inc.

1978 Journal of Advertising
- Isabella C. M. Cunningham
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Book Review: The Female Consumer

1977 Journal of Marketing
- Isabella C. M. Cunningham
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The Ipsative Process to Reduce Response Set Bias

1977 Public Opinion Quarterly
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Citations (76)