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William C. Martin
William C. Martin
Eastern Washington University
Psychology
Social psychology
Word of mouth
Marketing
Advertising
7
Papers
45
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Positive Versus Negative Word-of-mouth: Effects on Receivers
2017
Academy of Marketing Studies Journal
William C. Martin
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Citations (6)
Don’t Be Such a Downer: Examining the Impact of Valence on Receivers of Word of Mouth (A Structured Abstract)
2017
William C. Martin
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Citations (1)
Independent versus Incentivized Word-of-Mouth: Effects on Listeners
2015
Academy of Marketing Studies Journal
William C. Martin
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Citations (10)
Developing a Psychometrically Sound Measure of Collegiate Teaching Proficiency
2008
College student journal
Donald C. Barnes
Brian T. Engelland
Curtis F. Matherine
William C. Martin
Craig P. Orgeron
J. Kirk Ring
Gregory R. Smith
Zachary Williams
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Citations (21)
Understanding Ethnocultural Differences Related to College Adaptation for First-Year Undergraduate Students
2007
College student journal
Aida Hutz
William C. Martin
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Citations (4)
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