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Philippa Ward

University of Gloucestershire

18

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720

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Virtually the Same: Understanding Consumer Experience in an Omnichannel Environment

2021
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A Patulous Progress: International Entrepreneurship Effects on Chinese Born-Global Firm Performance

2020 Sustainability
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The Accrual and Use of Social Capital in Workplace Innovation: A Conceptual Framework

2019
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WebDigital: A Web-based hybrid intelligent knowledge automation system for developing digital marketing strategies

2011 Expert Systems With Applications
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Adoption of internet banking services in China: is it all about trust?

2010 International Journal of Bank Marketing
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A dramaturgical analysis of the service encounter in higher education

2008 Journal of Marketing Management
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Perceived risk and Chinese consumers' internet banking services adoption

2008 International Journal of Bank Marketing
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Citations (104)
Exploring the connections between visual merchandising and retail branding

2005 International Journal of Retail & Distribution Management
- Barry J. Davies
- Philippa Ward
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Citations (41)
The sweet smell of success: olfaction in retailing

2003 Journal of Marketing Management
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Visual merchandising and the creation of discernible retail brands

2003 International Journal of Retail & Distribution Management
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Citations (168)