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Soojin Kim

Louisiana State University

9

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26

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The Effects of Anthropomorphism on How People Evaluate Algorithm-Written News

2021 Digital journalism
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When an organization violates public expectations: A comparative analysis of sustainability communication for corporate and nonprofit organizations

2020 Public Relations Review
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The reciprocal impact of both visual and verbal metaphors in advertisements: the moderating role of need for cognition

2019 Journal of Visual Literacy
- Soojin Kim
- Sun-Young Park
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Metaphor as Visual Thinking in Advertising and Its Effects: Focus on Brand Familiarity and Product Involvement

2017 Journal of Promotion Management
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The Effects of Colors on Brand Personality in Advertising

2013 The Korean Journal of Advertising
- Soojin Kim
- Yongjun Sung
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Factors Affecting Advertising Avoidance on Online Video Sites

2013 The Korean Journal of Advertising
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