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Irfan Rahmana
Irfan Rahmana
customer orientation
east coast
marketing innovation
Marketing
Business
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Customer Orientation and Marketing Innovation: A Study of SMES Performance in East Coast Malaysia
2021
The International Journal of Academic Research in Business and Social Sciences
Najdah Abd Aziz
Rusnah Ismail
Ruzana Omar
Irfan Rahmana
Mulyana
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