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Blanca García Gómez
Blanca García Gómez
University of Valladolid
Marketing
Business
Public relations
Loyalty business model
Loyalty
6
Papers
199
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Inspiratory Muscle Training Program Using the PowerBreath®: Does It Have Ergogenic Potential for Respiratory and/or Athletic Performance? A Systematic Review with Meta-Analysis
2021
International Journal of Environmental Research and Public Health
Diego Fernández Lázaro
David Gallego-Gallego
Luis A. Corchete
Darío Fernández Zoppino
Jerónimo J. González Bernal
Blanca García Gómez
Juan Mielgo-Ayuso
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Facebook. Una herramienta 2.0 al servicio de la docencia universitaria
2019
Piedad Vargas Soria
Blanca García Gómez
Elena Jiménez García
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Drivers of customer likelihood to join grocery retail loyalty programs. An analysis of reward programs and loyalty cards
2012
Journal of Retailing and Consumer Services
Blanca García Gómez
Ana María Gutiérrez Arranz
Jesús Gutiérrez-Cillán
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Citations (28)
Exploring the influence of three types of grocery retailer loyalty programs on customer affective loyalty
2012
The International Review of Retail, Distribution and Consumer Research
Blanca García Gómez
Ana María Gutiérrez Arranz
Jesús Gutiérrez-Cillán
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Citations (7)
The role of loyalty programs in behavioral and affective loyalty
2006
Journal of Consumer Marketing
Blanca García Gómez
Ana María Gutiérrez Arranz
Jesús Gutiérrez-Cillán
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Citations (163)
Los programas de lealtad de clientes: una aproximación teórica al comercio minorista en Castilla y León
2004
Blanca García Gómez
Ana María Gutiérrez Arranz
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