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Hans Ruediger Kaufmann

University of Nicosia

70

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918

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Consumer Engagement in Social Media Platforms

2021
- Hans Ruediger Kaufmann
- Agapi Manarioti
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Shared Experiences and Awareness from Learning in a Student Multicultural Environment: Measuring Skills' Development in Intercultural Intensive Programs.

2018 Journal of international business education
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I hate this brand! The effect of negative engagement on self-expression word-of-mouth

2017
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Antecedents and outcomes of online brand engagement: the role of brand love on enhancing electronic-word-of-mouth

2017 Online Information Review
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Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality

2017 Baltic Journal of Management
- Sandra Maria Correia Loureiro
- Hans Ruediger Kaufmann
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Entrepreneurial co-creation: a research vision to be materialised

2016 Management Decision
- S. M. Riad Shams
- Hans Ruediger Kaufmann
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Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands

2016 Journal of Business Research
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The Influence of Trust on the Trilogy of Knowledge Creation, Sharing, and Transfer

2016 Thunderbird International Business Review
- Dolores Sanchez Bengoa
- Hans Ruediger Kaufmann
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MARKETING | RESEARCH ARTICLE Luxury values as drivers for affective commitment: The case of luxury car tribes

2016
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THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING

2016
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