author-photo

Patrick De Pelsmacker

University of Antwerp
Ghent University

329

Papers

7045

Citations

Citation Trend

Filter By

Papers (329) Sort By

Journal Conference Others

The processing of native advertising compared to banner advertising: an eye-tracking experiment

2021 Electronic Commerce Research
Show All
- Source
- Cite
- Save
Citations (0)
Marketing Communications PDF eBook

2021
Show All
- Source
- Cite
- Save
Citations (0)
Brand placement across media: The interaction of placement modality and frequency in film versus text

2021 Journal of Business Research
Show All
- Source
- Cite
- Save
Citations (1)
The Effects of Brand Placement Disclosures in Fiction

2021 Journal of Advertising
Show All
- Source
- Cite
- Save
Citations (0)
How brand interest mediates the relationship between cross-media investments and word-of-mouth and purchase intention

2021
Show All
- Source
- Cite
- Save
Citations (0)
Experiences of Students with Auxiliary Services Journeys in Higher Education

2021
Show All
- Source
- Cite
- Save
Citations (0)
Growers’ adoption intention of innovations is crucial to establish a sustainable greenhouse horticultural industry: An empirical study in Flanders and the Netherlands

2021 Journal of Cleaner Production
Show All
- Source
- Cite
- Save
Citations (0)
How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention

2021 Journal of Advertising
Show All
- Source
- Cite
- Save
Citations (1)
What is wrong with advertising research and how can we fix it

2020 International Journal of Advertising
- Patrick De Pelsmacker
Show All
- Source
- Cite
- Save
Citations (2)
The Identity of Recycled Plastics: A Vocabulary of Perception

2020 Sustainability
Show All
- Source
- Cite
- Save
Citations (4)