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Sigrun Leipnitz

German Red Cross

7

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39

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Catch them if you can : the effect of reminder direct mailings on the return rate of first-time donors

2019 Journal of Nonprofit & Public Sector Marketing
- Larissa M. Sundermann
- Sigrun Leipnitz
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Providing health checks as incentives to retain blood donors — Evidence from two field experiments

2018 International Journal of Research in Marketing
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Catch them if you can : direct mailing effects on early career donors

2016
- Larissa M. Sundermann
- Sigrun Leipnitz
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Acquiring Potential Blood Donors in Large Cities: A Preference-Based Donor Segmentation Study

2016 Journal of Nonprofit & Public Sector Marketing
- Silke Boenigk
- Sigrun Leipnitz
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The impact of blood donor marketing : an experimental study on direct mailing effects

2015
- Sigrun Leipnitz
- Larissa M. Sundermann
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Stakeholder Performance Measurement in Nonprofit Organizations. Case Study of a Donor Satisfaction Barometer.

2014 Nonprofit Management and Leadership
- Sigrun Leipnitz
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