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Ruben Michael Rodriguez-Gonzalez
Ruben Michael Rodriguez-Gonzalez
Business
Brand management
Empirical research
Emerging markets
Marketing
4
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3
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Impact of Social Innovation on Innovation and Business Growth in Mexico
2021
International Business Research
Angie Lorena Riaño-Castillo
Gonzalo Maldonado-Guzman
Ruben Michael Rodriguez-Gonzalez
Sandra Yesenia Pinzón-Castro
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Open Innovation Practices, Product Development and Business Performance in Manufacturing Firms
2021
Advances in Management and Applied Economics
Sandra Yesenia Pinzón-Castro
Gonzalo Maldonado-Guzman
Elena Patricia Mojica Carrillo
Ruben Michael Rodriguez-Gonzalez
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Brand Management, Competitiveness and Business Performance in Mexican Small Service Businesses
2018
International journal of Asian social science
Gonzalo Maldonado-Guzman
Sandra Yesenia Pinzón-Castro
Ruben Michael Rodriguez-Gonzalez
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Citations (3)
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