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Cindy Rong Chen
Cindy Rong Chen
Tsinghua University
Personality
Congruence (geometry)
international research
international level
Marketing
2
Papers
10
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0
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2024
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Does personality congruence explain luxury brand attachment? The results of an international research study
2020
Journal of Business Research
Raffaele Donvito
Gaetano Aiello
Laura Grazzini
Bruno Godey
Daniele Pederzoli
Klaus-Peter Wiedmann
Chris Halliburton
Priscilla Chan
Junji Tsuchiya
Irina Skorobogatykh
Hyunjoo Oh
Rahul Singh
Michael Thomas Ewing
Yuri Lee
Li Fei
Cindy Rong Chen
Noel Yee-Man Siu
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Citations (8)
Are You Like Me? I Will Be Attached to You. Empirical Findings from an International Research About Consumer, Brand and Store Personality Congruence in Luxury Sector.
2016
Raffaele Donvito
Gaetano Aiello
Bruno Godey
Daniele Pederzoli
Klaus-Peter Wiedmann
Nadine Hennings
Christiane Klarmann
Priscilla Chan
Chris Halliburton
Junji Tsuchiya
Taro Koyama
Irina Skorobogatykh
Bart Weitz
Hyunjoo Oh
Michael T. Ewing
Joshua Daniel Newton
Yuri Lee
Li Fei
Cindy Rong Chen
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Citations (2)
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