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Gerrita van der Veen
Gerrita van der Veen
Utrecht University
Marketing
Business
Big Five personality traits
Product (category theory)
Brand management
5
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6
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Human values as added value(s) in consumer brand congruence: a comparison with traits and functional requirements
2020
Journal of Brand Management
Ronald Voorn
Gerrita van der Veen
Thomas Johannes Lucas van Rompay
Sabrina M. Hegner
A.Th.H. Pruyn
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It takes time to tango: The relative importance of values versus traits in consumer brand relationships
2018
Journal of Consumer Behaviour
Ronald Voorn
Gerrita van der Veen
Thomas Johannes Lucas van Rompay
Ad Th.H. Pruyn
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The importance of values for brand purchase : a managerial contribution
2017
Ronaldus Johannes Jan Voorn
Gerrita van der Veen
Thomas Johannes Lucas van Rompay
Sabrina Hegner
Adriaan T.H. Pruyn
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The Importance of Values for Brand Purchase: A Managerial Contribution: An Abstract
2017
AMSWMC | Academy Marketing Science World Marketing Congress
Ronald Voorn
Gerrita van der Veen
Thomas Johannes Lucas van Rompay
Sabrina Hegner
Ad Th.H. Pruyn
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The role of values in the consumer brand selection process
2016
Ronaldus Johannes Jan Voorn
Gerrita van der Veen
Sabrina Hegner
Adriaan T.H. Pruyn
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