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Enock S. Kibuuka
Enock S. Kibuuka
Adventist University of the Philippines
Structural equation modeling
Research design
Advertising
Business
Loyalty business model
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MEDIATING EFFECTS OF CUSTOMER SATISFACTION AND WORD-OF-MOUTH ADVERTISING ON THE RELATIONSHIP OF QUALITY OF PRODUCTS AND SERVICES TO LOYALTY
2016
Enock S. Kibuuka
Ruben T. Carpizo
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