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ï»¿Gang Won Dae Hak Gyo Gyeong Yeong Dae Hak Gyeong Yeong Hoe Gye Hak Bu Jo Gyo Su

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Do Consumers Always Show Negative Responses when There is High Variance in Online Reviews? : Moderating effect of Variance on Movies, and of Motive for Watching a Movie on Consumer Responses

2018 The Korean Journal of Advertising
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