Old Web
English
Sign In
Acemap
>
authorDetail
>
George J Avlonitis
George J Avlonitis
University of Peloponnese
Public relations
Brand equity
Marketing
Brand management
Marketing mix modeling
1
Papers
8
Citations
0.00
KQI
Citation Trend
Filter By
Interval:
1900~2024
1900
2024
Author
Papers (1)
Sort By
Default
Most Recent
Most Early
Most Citation
No data
Journal
Conference
Others
Marketing strategy decisions for brand extension success
2015
Journal of Brand Management
Pinelopi Athanasopoulou
Apostolos Giovanis
George J Avlonitis
Show All
Source
Cite
Save
Citations (8)
1