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Ekta Shukla
Ekta Shukla
Marketing
Business
Standardization
Conspicuous consumption
Personalization
1
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Conspicuous Consumption in Cross-national Context: Psychological and Brand Antecedents
2009
ACR Asia-Pacific Advances
Paurav Shukla
Ekta Shukla
Sangeeta Sharma
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Citations (9)
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