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Herbert Sima

University of Auckland

5

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69

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Religiosity and Psychological Contracts in Asian B2B Service Relationships

2021 Industrial Marketing Management
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The Impact of Psychological Contract Breaches within East-West Buyer-Supplier Relationships

2020 Industrial Marketing Management
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Adding value to first-year undergraduate marketing education: team-based learning as a strategic response to changing modern educational environments

2017 Journal of Strategic Marketing
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