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Zhijin Lin
Zhijin Lin
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品牌形象、名人與品牌契合度與同儕從眾行為對購買意願之影響 (The Impact ofBrand Image,Congruency of Celebrity and Brand, andPeer Conformityon Purchase Intention)
2015
Gengli Shen
Zhijin Lin
zhangyuping
Yuwei He
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