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Abhilasha Mehta

9

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Voice‐of‐the‐Customer Analytics and Insights

2015
- Abhilasha Mehta
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Consumer Response to Print Prescription Drug Advertising

2003 Journal of Advertising Research
- Abhilasha Mehta
- Scott C. Purvis
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Using Self-Concept to Assess Advertising Effectiveness

1999 Journal of Advertising Research
- Abhilasha Mehta
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Evaluating Advertising Effectiveness Through Advertising Response Modeling (ARM)

1994
- Abhilasha Mehta
- Scott C. Purvis
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How advertising response modeling (ARM) can increase ad effectiveness

1994 Journal of Advertising Research
- Abhilasha Mehta
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Celebrity advertising : a cognitive response approach

1990
- Abhilasha Mehta
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